1. General shopping mall jewelry store
Ordinary shopping mall jewelry stores refer to non-chain jewelry entities in the city, counters, etc., or small shops in towns. The highest value that this type of jewelry store can offer is: seeing the goods with your own eyes and feeling in person. The vast majority of purchases in this channel are residents living around the area. Therefore, it is convenient to go directly to the counter to try and see the goods. For example, what kind of style is suitable for you and what ring size is properly. This is a very attractive for many people. In terms of style, this type of jewelry store often has no advantage, because it is basically copying the big brand style name bracelets. Of course, there are also some original designs that will be inside. Due to rent pressure and other costs, the retail price of this type of jewelry store is not too low.
2. E-commerce jewelry
The store channel mainly includes various network channels. From the perspective of quality, there is a certain amount of mixed resources, so it is necessary to screen for reliable vendors. The biggest value that such jewelry stores can offer is: cost-effective and trendy styles. Because it is in the office building, the cost will be much lower than that of the physical store; plus the mainstream consumers of the e-commerce channel are young people, and the young people will compare the prices and choose their favorite styles cheap promise rings, so the e-commerce jewelry is generally more cost-effective and has a newer style.
Common purchase confusions
1. I like big brand styles, but what can I do if I can't afford them?
Generally, you can customize the same item through physical stores, e-commerce jewelry and other channels, or perform detailed processing according to your requirements. You can also engrave your name on the ring as a commemoration. Generally speaking, the e-commerce channel will have a higher cost performance.
2. Always afraid of buying fakes?
One-sentence summary: It is necessary to go to the major testing institutions for jewelry testing, the domestic unified standard is NGTC, which is what we often say "national inspection."
3. How do I know how much a diamond is suitable?
As mentioned earlier, diamond itself is part of the brand, only the design and inlaying process is divided into brands. It is reasonable to price the same diamond several times in different channels. Therefore, understanding the 4C standard of diamonds is an important criterion for us to judge the value of diamonds.